The Delegation Staff take the Jerusalema challenge
One of the most uplifting moments in our foreign/public diplomacy in the past decade was taking up President Ramaphosa’s challenge to publicly participate in the global Jerusalema dance craze to a track of music (the 2019 hit Jerusalema by Master KG and Nomcebo Zikode) that provided an uplifting soundtrack at a time of widespread despair/depression after the impact and cost of the first Covid-19 wave in South Africa became evident. The dance became wildly popular in South Africa (and globally - streamed more than 60m times on Spotify). The Delegation’s participation (https://twitter.com/euinsa/status/1309006184364544001?s=12 with some 20,000 views) was covered on social media by the country’s Presidency (http://twitter.com/presidencyza/status/1309403526834147328?s=12).
© EUDEL South Africa
