DISCOVER THE POWER OF &
Through Global Gateway, a strategy dedicated to investing in projects that benefit local communities holistically, the European Union joins Latin America to utilise their joint resources and knowledge to amplify their positive impact on the region. From tech & innovation, sustainability & green energy, to agriculture & inclusive education, meet the local heroes making a difference in their communities.
MEET MARTIN
Meet Martin, an architect with a sustainable vision. Establishing his small studio in the competitive field of architecture and accessing international markets has not been easy but he is thriving.
The collaboration between Uruguay and the European Union gave us access to incredible opportunities around the world and we can’t wait to design more eco buildings in Uruguay and beyond!
Teaming up with the European Union, Martin and his crew are shaking things up in sustainable design. With the InsPYraME EU initiative, promoting sustainable production in Uruguayan SMEs, the EU is riding the wave with them, gearing up to unleash a world of opportunities in Uruguay and beyond. Email
MEET DAIAN
Daian is a trailblazer, forging her journey as the first in her family to pursue higher education. She qualified as a tech specialist through free courses and honing digital skills. Yet, finding a job in her small town proved to be a challenge.
My ambition is to inspire young women to grab opportunities in the tech space.
Daian was granted a software tester position, through the Uruguay & EU partnership. She now freely balances family life and working from home. Her goal? To inspire women to challenge the norm and break into the tech space. She's well on her way to achieving this, through the Women in IT project – a Global Gateway initiative that seeks to increase the participation of women in the Information Technology sector. Email
The Power of nature & sustainability
A road trip was undertaken with Diego Weisz and Patricia Pita, during which they visited key locations in Uruguay such as the Santa Lucía river basin, the Sierras de las Ánimas, and the coastal areas.
The main objective was to showcase The Power of &, highlighting the work that Uruguay and the European Union are doing to protect the country's natural resources.
As part of the Global Gateway strategy, they collaborate to promote sustainable development, tackle the challenge of climate change, and preserve natural heritage.
CAMPAIGN INFLUENCERS AND PARTNERS
GIMENA SAUCHENCO
Gimena (known as Alaska on social media) is the most popular YouTuber and TikToker in Uruguay. Her charisma and ability to connect with her generation make her accessible. At the age of 18 she wrote her first book, which broke sales records among young people. In addition, she was appointed by the Uruguayan Football Association as a digital chronicler, which has made her a relevant figure in football media and an example for women in the field.
Instagram: @alaskkag
AGUSTÍN CASANOVA
Agustín is a renowned musician and actor with a formidable list of accomplishments. He has a striking authenticity and human approach to celebrityhood. He is a prominent figure in the Uruguayan scene who uses his social media platform for good causes and has been involved in initiatives to promote mental health and well-being.
Instagram: @agustincasanova_
Diego Weisz
Diego Weisz is a photographer and travel enthusiast. He is renowned for his keen interest in nature, natural landscapes, and the importance he places on looking after the environment in all the content he creates.
Instagram: @diegoweisz
Patricia Pita
Patricia Pita was the first female rally driver in Uruguay. In 2023, she made history by becoming the first Uruguayan woman to participate in the Dakar Rally, the most challenging international competition in the sport.
Nowadays, she has become a role model not only for all Uruguayan women but for everyone in her field.
Instagram: @patopitarally