More Than Only Food & Drink - new campaign launched showcasing the very best of EU Food & Beverage
The Mission
The mission of the campaign is to reinforce awareness and appreciation among UK food businesses of the key characteristics that make EU F&B products stand out. We focus on four primary pillars: uncompromising safety, exceptional quality, guaranteed authenticity, and commitment to sustainability.
EU food safety is ensured through rigorous controls and traceability systems, supported by stringent animal and plant health regulations. We employ an advanced regionalisation approach to disease control and maintain high standards of animal welfare.
The exceptional quality of EU products is evident in their nutritional value, health benefits, and delicious taste. We continually innovate to enhance product excellence while implementing robust measures to combat food fraud along the supply chain.
Authenticity is at the heart of food and drink in the EU. Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), and Geographical Indication (GI) certifications guarantee the origin and traditional production methods of many EU products. This diverse range of offerings reflects our rich cultural heritage and traditional know-how.
Sustainability is a key focus for agriculture in the EU. We have set ambitious targets to reduce the use of pesticides, antimicrobials, and excess fertilisation. The EU actively promotes organic farming, improved animal welfare, and initiatives to reverse biodiversity loss and protect the environment. Our commitment to sustainable agricultural practices ensures that EU food and drink not only tastes good but also contributes to a healthier planet.
EU food and beverage products offer More Than Only Food & Drink - they represent a rich tapestry of cultural heritage, time-honoured traditions, and innovative practices.
Product Showcase
Our campaign highlights a diverse range of product categories, each with its own set of hero products and hidden gems. Including:
- Processed and fresh meat
- Dairy products, especially cheeses
- Fresh and frozen fruits and vegetables
- Bakery products
- Confectionery
- Wines, spirits, and beers
Engaging with the UK Food Industry
We invite UK food industry professionals to explore this world of EU F&B through a series of engaging events, informative seminars, and interactive experiences. Our campaign includes large-scale trade exhibitions, specialised seminars on topics like sustainability, exclusive roundtables focusing on wine and meat industries, and webinars in collaboration with leading trade publications. We also offer innovation showcases highlighting cutting-edge EU food technologies and organise study trips to EU countries for hands-on experience with producers.
Our Target Audience
Our target audience encompasses B2B professionals across the UK food and beverage industry, including importers, food trading companies, retail sector representatives, and HORECA professionals. While our campaign has a national reach, we are particularly focusing on major urban centres including London, Manchester, Birmingham, Leeds, Edinburgh, Glasgow, Cardiff, and Bristol - key hubs for the UK's food and beverage industry.
Join us at in person campaign events
In the UK we are planning eight total events in 2024 targeting food and beverage industry professionals, ranging from large trade exhibitions like the Speciality & Fine Food Fair to smaller, focused gatherings such as wine and meat roundtables, or tasting opportunities at wholesaler and retailer headquarters. Our events utilise various communication tools such as tasting stands, brochures, and educational materials to engage with our target audiences. We also have several virtual events like the Sustainability Summit Seminar and a webinar with The Grocer magazine. In all of our events, we showcase EU products, discuss sustainability, explore post-Brexit EU/UK supply chains, and highlight innovation in the food and drink industry.
Confirmed events schedule & registration details
|
Event |
Date |
Location |
Short description |
|
Speciality & Fine Food Fair |
10-11 September 2024 |
Olympia, London |
For 25 years, SFFF has been the go-to showcase for emerging and established brands within the artisan, fine food and drink industry. The Fair is a second-to-none opportunity to launch new products, promote existing products, meet the industry and share knowledge and innovations. Speciality & Fine Food Fair (SFFF) is the premier platform for artisan food and drink brands, offering opportunities to launch new products, network, and learn about industry trends. The European Commission will take part in:
Registration link for visitors: Speciality and Fine Food Fair |
|
The Caterer Sustainability Summit Seminar |
19 September 2024 |
Online, National |
Sustainability Summit is a virtual event that takes place every year and brings together buyers, importers, and operators from the HORECA sector with an interest in sustainability to hear a morning of panel debates and discussion. As a sponsor of the Sustainability Summit, the European Commission will participate in a panel discussion, highlighting the sustainability of European food and drink products, including organic options and quality standards. Registration link:The Caterer Sustainability Summit Seminar |
|
Food Matters Live |
8-9 October 2024 |
Ascot, England |
Food Matters Live Sustainable Sourcing is bringing together industry leaders, innovators and experts to delve into the crucial discussions surrounding the path to achieving net zero targets, delivering a sustainable and ethical ingredients supply chain and the new approaches to positive nutrition. Food Matters Live Sustainable Sourcing brings together industry leaders to discuss achieving net zero, sustainable ingredients, and positive nutrition. The European Commission will take part in: The European Commission will participate in:
Registration link: Food Matters Live |
|
Harpers Wine & Spirits Magazine |
14 October 2024 |
London, England |
Wine Roundtable Before the roundtable, attendees will enjoy exclusive wine tastings. The event will culminate in a detailed write-up, featuring tasting notes, that will be published across four pages of Harpers. |
|
Word Steak Challenge |
19 November 2024 |
London, England |
Meat Roundtable Registration link: World Steak Challenge |
| Discovery Day London | 25 November | London, England |
The European Commission partners with Restaurant to create a one-day food and drink event for chefs and restaurant businesses looking to enhance their menus and discovery the wealth of the food produce across the EU. More information and registration is here |
Online any time
"More Than Only Food & Drink" invites you to taste the difference, experience the quality, and embrace the tradition that only the EU can offer. Join us in discovering how EU food and beverage products can enhance your business, delight your customers, and contribute to a more sustainable and delicious food future in the UK.
For more information please contact:
