For the third time, the European Union (EU) is bringing a vibrant array of premium food and beverage products to Coupang, Korea’s largest eCommerce platform, during the European Union Food Week from 20-27 November 2024. Following the outstanding success of previous campaigns in November 2023 and March 2024, this third installment of the campaign promises to be even more exciting with an expanded selection of high-quality European products at special prices.

EU agri-food products are renowned globally for their strict production standards and exceptional taste.  With promotion items doubled from 50 to 100, Korean consumers will be given the opportunity to discover even more of Europe’s finest culinary offerings. From meats produced from animals raised under the highest welfare standards, to unique cheeses, sweets, olive oils, and much more, every EU product is crafted with meticulous care, ensuring quality, safety, authenticity and sustainability. All this will be offered to consumers at unbeatable prices, with discounts of up to 20% on select items!

Consumers will not only enjoy great deals, but also learn about the unique quality assurance systems behind some EU products, such as the PDO (Protected Denomination of Origin) and PGI (Protected Geographic Indication) labels, which highlight the cultural and geographical significance of each item. Shoppers will also learn about organic products from the EU, which are grown and produced without synthetic chemicals, genetically modified organisms, or artificial additives, offering a sustainable choice for health-conscious consumers.

The European Union Food Week at Coupang has become a hallmark of the Colours by Europe. Tastes of Excellence campaign, which aims to strengthen ties between the EU and Korea by bringing the finest of Europe’s agri-food sector to consumers’ tables.

Mark your calendars: 20-27 November 2024 - Don’t miss this chance to explore and savour the exceptional flavours of Europe, right from the comfort of your home on Coupang!

About the campaign

The "Colours by Europe. Tastes of Excellence" campaign is dedicated to increasing awareness of EU agricultural products in South Korea through a range of social media, retail, and HoReCa activities and promotions. For more information about the campaign, please visit the campaign website and make sure to follow us on social media for news about upcoming events. We look forward to welcoming you to the #ColoursbyEurope experience in the future.

For more information: https://colours-by-europe.campaign.europa.eu/en

https://www.instagram.com/euagrifood_korea/

Further inquiry: 02-3452-9495