European Union Food Week is Coming to Hyundai Food Market
European Union Food Week is set to take place from 29 November to 5 December 2024 across 15 Hyundai Food Market stores in Seoul, the Gyeonggi Metropolitan Area, and Cheongju as part of the EU’s ‘Colours by Europe. Tastes of Excellence’ campaign.
This exclusive event brings a taste of Europe’s rich culinary heritage straight to South Korea, showcasing the diversity and quality of authentic, safe and sustainable EU food products.
With 100+ products from 18 EU Member States available for tasting, and discounts ranging from 7% to 53%, the European Union Food Week is an unmissable opportunity to savour the best Europe has to offer. Nearly half of the products on promotion boast EU geographical indications labels such as Protected Designation of Origin (PDO), and Protected Geographical Indication (PGI), ensuring unparalleled quality and authenticity, as well as EU organic certification, helping consumers to make more sustainable choices.
What to expect
Delicious tastings: Sample an exciting selection of 100 products during in-store tastings at participating Hyundai Food Market locations. Indulge in flavours ranging from creamy Danish cheeses to crunchy Finnish granola and rich Belgian chocolates.
Exclusive discounts: Save big on over 130 European products, including organic cereals, authentic Italian olive oils, and traditional Greek Feta PDO.
Special rewards: Shoppers who spend 10,000 KRW on EU products can receive a stylish, reusable tote bag – perfect for your grocery hauls! Hurry, as a limited number of totes will be available each day.
Get ready for a taste treat
The European Union Food Week is a celebration of the continent’s finest foods and drinks. Whether you’re a foodie eager to try something new or a loyal fan of European flavours, this event offers something for everyone. Let the flavours of Europe inspire your palate – join us at Hyundai Food Market between 29 November and 5 December and experience the true taste of European food excellence! Also, make sure to follow the ‘Colours by Europe. Tastes of Excellence’ campaign on social media (@euagrifood_korea) for the latest updates.