The Delegation of the European Union to Malaysia organised Hoops for Reefs, an event with the purpose of inspiring action for coral reef conservation from the 15th to 18th of August 2024 at Sunway Pyramid. The exciting four-day program was a collaborative effort by the European Union Delegation to Malaysia, Sunway Pyramid, Sunway University, Reef Check Malaysia, and Movement Dynamics, dedicated to raising awareness about the critical state of coral reefs and the importance of their preservation. The focus of Hoops for Reefs was twofold: spreading awareness of coral reef conservation and promoting sustainability initiatives through fun basketball challenges. Additionally, during the event more than RM3,500 were collected with voluntary donations for the protection of coral reefs. This sum will be channelled via Reef Check Malaysia to further protect coral reefs in Malaysia.

The event was inaugurated by H.E. Michalis Rokas, previous EU Ambassador to Malaysia (term ended 31.08.2024) on the 16th of August with YB Wong Chen, Member of Parliament for Subang Jaya, where the event was held. They both engaged in a friendly basketball match as a means to engage with the audiences at Sunway Pyramid. Furthermore, the EU-funded “Community Action for Fish-Bomb-Free Semporna Seas” project joined the event to present actions that reduce negative impacts on coral reefs, marine resources, and human well-being.

Throughout the event, attendees engaged in a mix of informative talks, interactive activities, and celebrity appearances designed to educate and entertain. This creative blend of sports and environmental advocacy continued over the following days with more activities involving well-known figures like Gabriella Robinson, Miss Tourism International 2011, and Shafika Farahin, NTV7 TV Host. They were also joined by popular radio DJ Prem Shanker from HITZ FM, who hosted the inauguration session. For families, the event offered more than just basketball. There was a variety of educational activities where both children and adults learned about coral reefs, the threats they face, and the steps necessary for their conservation.

The final day on the 18^th of August, featured a coral reef protection talk by Dr. Chen Jit Ern, Head of the Jeffrey Sachs Center on Sustainable Development and Associate Professor in the School of Biological Sciences at Sunway University, further deepening the community’s understanding of these vital ecosystems. Hoops for Reefs was a successful family-friendly event where participants contributed to the preservation of Malaysia’s rich biodiversity while enjoying games, talks, and activities suitable for all ages.

Coral reef restoration and conservation initiatives are a key element of the EU’s environmental strategies, aligning with the Sustainable Development Goals (SDGs), particularly SDG 14: Life Below Water. Coral reefs are essential to marine biodiversity, coastal protection, and the livelihoods of millions, yet they are under threat from climate change, pollution, and unsustainable practices. By promoting sustainable practices and supporting coral restoration initiatives, the EU aims to protect these vital ecosystems while fostering resilience against climate change and emphasizing the EU's commitment to protecting marine life and supporting global SDG targets.