At the sensitization workshop in Nakuru, key partners such as the Kenya Association of Manufacturers (KAM), Danish Industry, Nakuru County Government, Kenya Flower Council, the Kenya National Chamber of Commerce and Industry (KNCCI) and regional business representatives gathered to explore the mutual benefits of this agreement.

EU Delegation to Kenya

The forum, which marks the beginning of a series of EPA workshops across the country, highlighted the immense potential for Kenyan farmers and manufacturers across various sectors to access new EU markets. For example, the EU is already importing over €1.2 billion worth of fruits, vegetables, and flowers from Kenya annually. The Agricultural Sector Network of Kenya (ASNET) underscored the importance of inclusivity, with a focus on opportunities for women and youth in agriculture.

European Union Delegation to Kenya, 2024

The Nakuru County Government represented by the CEC Trade, Industry and Tourism Mr. Steve Kuria Muiruri also took the opportunity to reaffirm its commitment to creating a conducive business environment to help local enterprises tap into the vast EU market.

EU Delegation to Kenya

With more than €3.3 billion in total trade between the EU and Kenya in 2022, the workshop showcased how the private sector can leverage this dynamic agreement to drive growth, sustainable development, and climate action in the South Rift and beyond.

EU Delegation to Kenya, 2024