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Leaders of Change: Empowering Informed Awareness and Human Rights Based Dialogue

20.07.2022

Overall objective is an increased awareness of and intensified dialogue on social, economic and cultural human rights and values in Kazakhstan through increasing media and legal literacy, new media and communication capacity of human rights organizations and civic initiatives.

Implementing organisation: Public Foundation “Wings of liberty”

Duration: 01/03/2021-28/02/2023   

Total budget: € 257,095.00

EU contribution: € 244,000.00  

Project partners: Public Foundation Free Press Eastern Europe, Prague School Media

Location: Kazakhstan

Keywords: Human rights, leaders of change, education, SMM, NGO

Contract number: EIDHR/2021/ 422-480   

Main target groups

This project aims at increasing visibility, influence, and importance of human rights organizations and civic initiatives working in the field of human rights in sensitive areas, such as:

- Rights of women and girls (especially in the area of domestic violence, gender discrimination and access to reproductive health);

- LGBTQ community rights (general discrimination);

- Rights of people with disabilities (general inclusion);

- Access of population to clean water and safer environment;

- Access of national/linguistic minorities to education and cultural space.

Expected outcomes by March 2023:

  • At least 35 social media campaigns to raise awareness on social, economic and cultural human rights launched in Kazakhstan;
  • At least 300,000 people will engage with content produced by the participants/graduates of the Action’s trainings;
  • At least 5 communication and fundraising strategies result in an intercommunity dialogue between human rights defenders and broader groups of the population;
  • Increasing the influence of public organizations involved in training on society, raising awareness of their activities.

Accomplishments to date

  • Announcement of the launch of the Leaders of Change project;
  • Preparation for webinar and launch of SMM (social media marketing) school and communication strategies;
  • Developing a web site page at https://ozgeris.org/