DISCOVER THE POWER OF &
Through Global Gateway, a strategy dedicated to investing in projects that benefit local communities holistically, the European Union joins Latin America to utilise their joint resources and knowledge to amplify their positive impact on the region. From tech & innovation, sustainability & green energy, to agriculture & inclusive education, meet the local heroes making a difference in their communities.
MEET LIA
Meet Lia, an expert in agriculture. She hopes to expand her father's legacy by modernising the family farm and its agricultural process, to overcome the difficult climate conditions of her region and make her business future-proof.
The partnership between Argentina and the EU allowed me to multiply by 10 my production capacity.
With the tools given by the Argentina & European Union partnership, and Global Gateway ensuring a green economy with the necessary infrastructure and the financial instruments, Lia has launched a flour processing project that placed her farm as a pillar of the community, by creating more jobs and business opportunities. Email
MEET MAURO
As a communications expert, Mauro is on the frontline of digital transformation. He is well aware of its potential and dangers. His goal? To empower Argentinians to use the Internet safely and effectively.
My mission is to ensure that all members of my community understand the power of the internet, while also providing them with tools to use it safely.
The collaboration between Argentina and the European Union in the "100 por cierto" project, coordinated by FOPEA, allowed Mauro to reach out to a wider audience to raise awareness and train journalists, the general public and students on the safe use of the digital ecosystem. Email
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MATCHES OF UNION - ART & FOOTBALL REPRESENTING THE POWER OF &
We're bringing the Power of & to life by mixing football and art with two amazing artists who transformed a football field in General Paz Park, Saavedra, into a colorful masterpiece. The art is interactive, you can only fully experience it by walking across the field or scanning a QR code. Each half of the field highlights two key themes the European Union is collaborating on with Argentina. Jael Airasca painted Sustainable Agriculture, while Leandro Frizzera showcased Digital Transformation.
CAMPAIGN INFLUENCERS AND PARTNERS
Martina Benza
Martina is a content creator, who gained popularity thanks to her successful YouTube channel, where she shares her experiences and daily life in a unique way that connects with the younger generation. She also participates in LuzuTV's streaming show "Tarde de Tertulia", where pop culture topics are discussed and debated.
Instagram: @martibenza
Lucas Rodríguez
Lucas is a multifaceted creative: streamer, internet celebrity, comedian, and presenter. He has recently become a very influential reference in the media in Argentina, especially among the youth. With his anecdotes and humour, he has established a strong bond with his audience.
Instagram: @luquitarodrigue
Jael Airasca
Sustainable Agriculture
Hailing from Carlos Paz, Córdoba, Argentina, Jael is a muralist whose art flourishes in warm, inviting dialogues with spaces, whether indoors or out. Her journey blends playfulness, intuition, and boundless creativity.
Instagram: @jaelairasca
LEANDRO FRIZZERA
DIGITAL TRANSFORMATION
Leandro Frizzera, is a muralist, set designer, and visual artist. With 15 years of street painting experience, he crafts installations that speak the language of graffiti and street art, capturing the attention of a generation drawn to authenticity and self-expression. From designing sets for renowned artists like Miley Cyrus to sculpting awards and creating iconic characters like Giuseppe Dynamo, Frizzera's work seamlessly blends digital innovation with traditional art forms.
Instagram: @lean_frizzera
